Twinkle Smush Ice Cream is a brand designed to showcase the potential of modern brand development and marketing techniques.
The concept
The concept aims to offer a fresh and exciting take on ice-cream branding, filling the gap between Ben & Jerry's, which targets children, and Haagen-Daz, a more sophisticated adult brand. Unlike smaller brands with keto-specific or low-calorie variations, Twinkle Smush sets itself apart by featuring unique and refined flavor combinations such as Rose Chocolate Chip, Mochi with mixed pieces of green tea or mint, Chocolate or Vanilla Chocolate Chip Cornflake, Lavender Truffle, and Corn Ice Cream.
To ensure that Twinkle Smush offers only the best quality ice cream, the brand focuses on using sustainably sourced ingredients, with an emphasis on utilizing whole foods. This ensures that each flavor offered by the brand has a rich and natural taste that is unrivaled in the ice cream market. Additionally, Twinkle Smush only uses creamy ice cream bases that are made in small batches, giving the brand more control over the production process and guaranteeing a consistently high-quality product. The combination of sustainably sourced ingredients, small-batch production, and a focus on simple, whole-food ingredients means that Twinkle Smush ice cream is not only delicious but also healthier than many other brands on the market. The brand's commitment to quality and sustainability ensures that every scoop of ice cream is a guilt-free treat that customers can enjoy.
Twinkle Smush's pricing is on the higher end to maintain its high-quality standards. The brand plans to sell the product initially in specialty grocers such as Trader Joe's, with the goal of eventually expanding to larger grocery chains such as Whole Foods.
The brand plans to implement additional marketing initiatives, such as hosting an exclusive pop-up shop in key cities like Miami or New York. The pop-up will resemble an immersive art installation, showcasing trendy hoodies and allowing customers to sample the ice cream. Twinkle Smush plans to invite influencers whose brand image aligns with theirs and organize giveaways to create a fun and exciting atmosphere for customers to share on social media. The brand may also sponsor events or send samples to popular personalities like the Kardashians to increase brand visibility.
Twinkle Smush plans to conduct a series of sophisticated photoshoots that differentiate the brand from other ice cream brands, featuring models in exaggerated styling or unique elements that capture the brand's playful and creative spirit. The photoshoots will showcase the product in an artistic and playful way, without resorting to sexualized imagery. The brand will also include shots of its art installation in the background, adding to the uniqueness of the brand's marketing efforts.
Twinkle Smush plans to conduct a series of sophisticated photoshoots that differentiate the brand from other ice cream brands, featuring models in exaggerated styling or unique elements that capture the brand's playful and creative spirit. The photoshoots will showcase the product in an artistic and playful way, without resorting to sexualized imagery. The brand will also include shots of its art installation in the background, adding to the uniqueness of the brand's marketing efforts.
