Style Has Substance:
How To Increase Your Conversion Rates With Design Updates
How To Increase Your Conversion Rates With Design Updates
What does your style say about your business?
Here’s how design updates curate brand image, increase your conversion rates, and set you apart from your peers.
Here’s how design updates curate brand image, increase your conversion rates, and set you apart from your peers.
It’s crazy how we can actually market ourselves on the internet.
Think about it: you’re competing against tens of thousands of your peers for an audience that is being advertised to constantly—and you’ve got to make a meaningful, human connection through a screen?
Yikes.
How? Stylized design updates will increase your current conversion rate.
Why? Because they implicitly tell your audience you're not just some company looking for a buck; you’re real people doing real work with real results.
This is how sharp, fresh design convinces the internet you’re for real:
You’ve got the time and money to look good…
Looks aren’t everything, but they are definitely something for your business.If it’s a choice between two storefronts—one rundown, one pristine—you’ll choose the pristine one. Businesses that have the time and money to manage their appearance implicitly broadcast their strong value: you’re successful enough to look good because your clients keep coming back.
Your digital storefront is no different.
For instance, if your website looks like it hasn’t been updated since 2006 your audience is going to wonder what else you’re neglecting to update. Keeping a sharp look with graphic design and a seamless UX with streamlined web design lets your audience know that you’re firing on all cylinders.
Plus, when your own business is looking good…
You show people what quality looks like…
People thinking about buying your goods or services want to be sure you’ve got your stuff together.
Sleek, coherent design communicates your discerning eye for quality, which in turn communicates the same scrutiny to your product or service’s quality.
Marketing in the digital space means you’re competing against thousands of businesses offering the same thing you are. You need to convince your audience that in the breadth of your field, you’re the real pro.
Think about it: you’re competing against tens of thousands of your peers for an audience that is being advertised to constantly—and you’ve got to make a meaningful, human connection through a screen?
Yikes.
How? Stylized design updates will increase your current conversion rate.
Why? Because they implicitly tell your audience you're not just some company looking for a buck; you’re real people doing real work with real results.
This is how sharp, fresh design convinces the internet you’re for real:
- You’ve got the time and money to look good
- You know what quality looks like
- You care about your business
You’ve got the time and money to look good…
Looks aren’t everything, but they are definitely something for your business.If it’s a choice between two storefronts—one rundown, one pristine—you’ll choose the pristine one. Businesses that have the time and money to manage their appearance implicitly broadcast their strong value: you’re successful enough to look good because your clients keep coming back.
Your digital storefront is no different.
For instance, if your website looks like it hasn’t been updated since 2006 your audience is going to wonder what else you’re neglecting to update. Keeping a sharp look with graphic design and a seamless UX with streamlined web design lets your audience know that you’re firing on all cylinders.
Plus, when your own business is looking good…
You show people what quality looks like…
People thinking about buying your goods or services want to be sure you’ve got your stuff together.
Sleek, coherent design communicates your discerning eye for quality, which in turn communicates the same scrutiny to your product or service’s quality.
Marketing in the digital space means you’re competing against thousands of businesses offering the same thing you are. You need to convince your audience that in the breadth of your field, you’re the real pro.
Design updates in your web presence emphasize your level of professionalism, and how dedicated you are to quality in every facet of your business: your website works great, your graphic design coheres with your brand image, and every design feature that catches your audience's eye is doing your branding for you.
That level of dedication to quality in your business tells your audience…
You care about your business…
The odds are stacked against you when it comes to building a rapport with your audience. In an oversaturated, over-advertised market like the internet, you’ll be dismissed out of hand as just another business trying to get money out of their pockets and into yours.
Your design shows you care; that you care about how your business looks, about your audience’s user experience, and about the quality of your business at every level.
Sincerity is your antidote to an increasingly jaded web audience; your commitment to your business speaks to your commitment to them.
The care you have for your business is your strength. The more effort you put into your design the more your sincerity shines through. That’s something your competitors will never be able to replicate.
You’ll find that your conversion rate spikes when you implement this approach to design, because…
Conversion Rates Measure Your Audience’s Trust In You
People may sign on for your product and service for a number of reasons. No matter their reason, the fact they’re hopping aboard indicates one simple fact: they trust you.
Your design is the perfect way to establish the credibility that wins you more conversions.
That level of dedication to quality in your business tells your audience…
You care about your business…
The odds are stacked against you when it comes to building a rapport with your audience. In an oversaturated, over-advertised market like the internet, you’ll be dismissed out of hand as just another business trying to get money out of their pockets and into yours.
Your design shows you care; that you care about how your business looks, about your audience’s user experience, and about the quality of your business at every level.
Sincerity is your antidote to an increasingly jaded web audience; your commitment to your business speaks to your commitment to them.
The care you have for your business is your strength. The more effort you put into your design the more your sincerity shines through. That’s something your competitors will never be able to replicate.
You’ll find that your conversion rate spikes when you implement this approach to design, because…
Conversion Rates Measure Your Audience’s Trust In You
People may sign on for your product and service for a number of reasons. No matter their reason, the fact they’re hopping aboard indicates one simple fact: they trust you.
Your design is the perfect way to establish the credibility that wins you more conversions.
